Towards the concept of a smart destination with DESy and the Ticino Digital Tick

Lugano, Piazza Riforma, Piazza Riforma, 6900 Lugano

03.09.2019, 09:00 - 18:00

Im Kalender speichern



Città di Lugano

DESy stands for Digital Destination Evolution System and is the project carried out by the Agenzia Turistica Ticinese and the Distretto Turistico dei Laghi, in collaboration with SUPSI and USI, ATL Novara, Provincia Verbano Cusio Ossola. The objective of the project is to collect information through touchpoints in a single platform to enrich and analyze them and finally design services and products tailored to the tourist. 

Destinations and operators will have a better understanding of the guests' behaviour and will therefore be able to plan targeted marketing investments. The project is part of the Interreg programme of cross-border cooperation between Italy and Switzerland for intelligent, sustainable and inclusive growth. The Ticino Ticket, which allows guests staying in accommodation facilities to use public transport and access attractions at reduced prices, will be an essential tool to meet this challenge in its new digital form.

Ticino Turismo