Our transformation explained with virtual reality

Zurich, main station

03.09.2019, 08:00 - 19.00

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Work 4.0

Philip Morris International SA

Discover Philip Morris International's challenging journey to replace cigarettes with potentially less harmful products for adult smokers.

To carry out such a change, technology and innovation play a key role in domains such as microelectronics, biology, systems toxicology, physics or chemistry.

While we have developed our employees' skills and on boarded new talents - 430 scientists and engineers operate in our worldwide R&D facility in Neuchâtel - over 60 Swiss talented SMEs and start-ups contributed to develop and assess these novel products.

Through interactive screens we shall show how, from what was just an idea, PMI developed groundbreaking technologies after years of research and development and USD 6 billion invested. If the "led wall" allows you to dive into this world of innovation and digitalization, the virtual reality headsets takes you on a tour through the labs of our Neuchâtel based worldwide R&D center "The Cube".

Our platform is accessible to adults only (18+).